marketing. development. sales.
"Her branding and message were on point" - Eric Holcomb, Lt. Governor Indiana
BAYER BECKER
September 2016 - present
Associate Leadership Team
Director of Marketing & Strategic Implementation
2022 - present
As Director of Marketing, Janet is responsible for all things marketing and business development at Bayer Becker and is always working to champion the brand, be a voice for our clients, and provide industry insight.
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Responsible for overall marketing & brand strategy
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Responsible for go / no-go discussions and pursuit strategy
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Led website redesign project including market research and RFP process
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Responsible for all corporate external and internal communications
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Led marketing, business development, and communication plans for the startup of firm's new Indianapolis office
As Director of Strategic Implementation, Janet is responsible for the management of the firm's strategic plan and implementation of the strategic initiatives outlined within.
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Copywriting, layout, versioning and update schedule of Strategic Plan
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Strategy ideation facilitation and working sessions
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Implementation of strategic plan initiatives covering: project management team, technical team, business development team, and developmnet of sales growth goal action plans.
Associate Leadership Team
Marketing Manager
2020 - 2022
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Implemented & managed CRM solution (Deltek Vantagepoint)
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Collaborated with Talent Development Director to overhaul employer branding and recruitment marketing
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Led thought leadership campaigns to position technical professionals as industry leaders - email, video, events
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Developed relationships with local media to enhance public relations efforts
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Managed and coached a small team of marketing professionals
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Created processes and resources to build a culture of business development
Marketing Manager
2016 - 2020
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Responsible for new business pursuit process with 20%+ win rate
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Conducted market research through extensive interviews with clients & industry stakeholders
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Recruited, trained, and managed a new marketing co-op every four months
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Planned, created, and executed marketing iniatiatives across all channels including website, email, social media, and events
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Overhauled corporate and employer reputation management policies and programs
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Designed all printed & digital collateral
FRANNET MIDAMERICA & PROSPERITAS ADVISORS LLC
October 2014 - September 2016
Marketing & Client Services Coordinator
2014 - 2016
Refining and managing the strategy and execution for every aspect of the customer lifecycle and communication.
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Cultivated a value-driven and customer-centric marketing plan & branding strategy
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Restructured & unified digital branding - interactive, website, SEO
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Architected, designed, & built websites for both brands
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Edited, wrote, planned prospect & client communication for consistent messaging & branding
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Managed performance metrics, sales strategy, systems training, & client communication strategy & execution for team of 5 associates
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Responsible for orientation & training of team members
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Scheduled client consultations, fielded all inbound client phone calls, emails, and general inquiries
FREELANCE MARKETER
July 2013 - September 2016
BLUE KOI: SUSHI & WRAPS
2013 - 2017
Manager responsible for developing & executing marketing plan & driving all marketing products & campaigns for the new fast-casual sushi restaurant.
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Coordinated simultaneous marketing campaigns - focusing on brand identity, brand recognition, market penetration
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Developed & implemented marketing plan & branding strategy
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Worked closely with operations teams & vendors to ensure that products meet market needs & strengthen brand identity
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Designed captivating visual branding elements for print & digital marketing collateral: logo, signage, website, menu cards
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Managed interactive marketing initiatives across strategically selected platforms
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Managed customer review sites: Yelp, Google My Business, Facebook
BARLEYCORN'S
Interactive Marketing Manager
2013 - 2016
Social media ninja & digital quarterback responsible for social strategy, planning, & execution for local restaurant. Lead turnaround
of underperforming media channel by shifting focus from promo push to interaction & engagement.
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Launched full program redesign & page enhancement in less than 30 days across multiple platforms
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Increased intractive reach by over 20% & engagement by over 50%
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Assisted with evaluation of lead marketing agency
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Developed online solution for recruiting & employment application process
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Menu copywriting & editing
THE COUNTER RHYTHM GROUP
Development & Operations
2013 - 2014
Wearer-of-many-hats responsible for assisting in the evolution of start-up music technology brand (Musicians' Deks Reference), as well as new brands & products under The Counter Rhythm Group.
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Event planning - tradeshow & conference branding, experience, & onsite execution: Canadian Music Week, CMJ Music Marathon, Launch Music Conference, MidPoint Music Festival
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Assisted in writing & lead editor on articles featured in national publications: Billboard magazine, Examiner magazine
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Managed partner relationships & executive calendars, travel, consultation appointments
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Developed interactive marketing startegy across multiple platforms
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Collaborated on & maintained presentations for investor relations
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Execution of promotional campaigns for TCRG clients: Bunbury Music Festival, Buckle Up Music Festival, Jeremy Pinnell record release, & more
LESAINT LOGISTICS
October 2005 - 2013
Client Development Director
2010 - 2013
Account manager responsible for organic growth, retention, and & management of existing tier I accounts ($1MM+ annual revenue) as well as field sales of new accounts.
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Developed marketing & account strategies for each customer by segments, resulting in 100% retention & 200% growth
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Prospected & developed new business contacts & opportunities for existing markets - average $500,000 annual
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Prospected, selected, & negotiated contracts with 4 industry partners to expand new markets valued at $3MM annual
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Negotiated industry standard contracts & collaborated with cross-functional teams to compose RFIs & RFPs.
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Assisted in management of sales & marketing teams by training new team members and reviewing/analyzing campaigns & proposals
Dedicated Account Manager at DuBois Chemical
2009 - 2010
On-site contractor responsible for supply chain management of North American chemical manufacturer.
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Managed 4 external warehouse providers across US & Canada & a transportation spend of over $2MM annual
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Negotiated with national transportation providers - reducing cross border & cross country freight by over 30%
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Planned & presented distribution strategy & cost analysis projects for recommendation to executive team
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Responsible for finance accrual & financial reporting to executive team on a monthly basis - reduced accrual by 20%
Regional Sales Representative
2007 - 2009
MidWest sales rep responsible for securing long term contracts for logistics & transportation divisions.
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Pioneered new market segment & branding - LeSaint Delivery Services
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Prospected & developed key relationships for business development - average $1MM new business annual
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Organized & represented company at trade shows & networking events: LogiChem, InterBike, TMSA, NASSTRAC
Transportation Planner at Cognis Corporation
2007 - 2009
On-site contractor responsible for transportation management of packaged & bulk freight across North American production facilities & warehouses.
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Executed daily freight optimization process for North American facilities for an average $15,000 savings annual
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Developed & sold new market/service of port drayage
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Wrote, edited & updated documented distribution procedures for successful ISO certification on annual basis
CRABTREE & EVELYN
2004 - 2005
Sales Supervisor
May 2004 - October 2005
Full time sales supervisor responsible for day-to-day operations of store, sales, and management of team.
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Trained new associates on product knowledge & sales strategy
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Responsible for submitting payroll to HQ on weekly basis
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Scheduled full and part-time employees
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Responsible for Vera Bradley product line forecasting & purchasing
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Key holder - responsible for opening, closing, & bank deposit procedures
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Interim store manager during manager's maternity leave
CLEAR CHANNEL - RIVERBEND MUSIC CENTER
2004 - 2005
VIP Marketing & Sales
May 2004 - September 2004
Part time intern responsible for management of corporate & VIP memberships, relevant communications, & promotions.
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Designed, planned, & executed promotional events for members - ensuring member interaction & satisfaction
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Organized & maintained membership account information, staff scheduling, event timelines
FORT MITCHELL COUNTRY CLUB
2001 & 2002
Head Swim Coach & Lessons Instructor
Summer 2001 & Summer 2002
Coach responsible for team management, event management, and swimmer devlopment for a team of 40 swimmers between the ages of 5-18 years old.
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Organized & planned weekly swim meet details including race assignment
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Led & taught stroke clinics, weekly private lessons, & daily team stroke-work
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Wrote daily workout for all age groups - coached by myself or assistant coach
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Created & led spirit events for team building
INSIGNIA DESIGN
2001
Production & Design Intern
February 2001 - August 2001
Part-time intern responsible for production & assisting the creative & management team.
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Printed & organized mock ups & samples for client meetings
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Obtained advertising quotes for newspaper & yellow pages
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Assisted in project review meetings
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Data entry