marketing. development. sales.
"Her branding and message were on point" - Eric Holcomb, Lt. Governor Indiana
BAYER BECKER
September 2016 - present
Associate Leadership Team
Director of Marketing & Strategic Implementation
2022 - present
As Director of Marketing, Janet is responsible for all things marketing and business development at Bayer Becker and is always working to champion the brand, be a voice for our clients, and provide industry insight.
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Responsible for overall marketing & brand strategy
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Responsible for go / no-go discussions and pursuit strategy
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Led website redesign project including market research and RFP process
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Responsible for all corporate external and internal communications
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Led marketing, business development, and communication plans for the startup of firm's new Indianapolis office
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As Director of Strategic Implementation, Janet is responsible for the management of the firm's strategic plan and implementation of the strategic initiatives outlined within.
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Copywriting, layout, versioning and update schedule of Strategic Plan
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Strategy ideation facilitation and working sessions
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Implementation of strategic plan initiatives covering: project management team, technical team, business development team, and developmnet of sales growth goal action plans.
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Associate Leadership Team
Marketing Manager
2020 - 2022
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Implemented & managed CRM solution (Deltek Vantagepoint)
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Collaborated with Talent Development Director to overhaul employer branding and recruitment marketing
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Led thought leadership campaigns to position technical professionals as industry leaders - email, video, events
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Developed relationships with local media to enhance public relations efforts
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Managed and coached a small team of marketing professionals
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Created processes and resources to build a culture of business development
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Marketing Manager
2016 - 2020
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Responsible for new business pursuit process with 20%+ win rate
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Conducted market research through extensive interviews with clients & industry stakeholders
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Recruited, trained, and managed a new marketing co-op every four months
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Planned, created, and executed marketing iniatiatives across all channels including website, email, social media, and events
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Overhauled corporate and employer reputation management policies and programs
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Designed all printed & digital collateral
FRANNET MIDAMERICA & PROSPERITAS ADVISORS LLC
October 2014 - September 2016
Marketing & Client Services Coordinator
2014 - 2016
Refining and managing the strategy and execution for every aspect of the customer lifecycle and communication.
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Cultivated a value-driven and customer-centric marketing plan & branding strategy
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Restructured & unified digital branding - interactive, website, SEO
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Architected, designed, & built websites for both brands
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Edited, wrote, planned prospect & client communication for consistent messaging & branding
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Managed performance metrics, sales strategy, systems training, & client communication strategy & execution for team of 5 associates
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Responsible for orientation & training of team members
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Scheduled client consultations, fielded all inbound client phone calls, emails, and general inquiries
FREELANCE MARKETER
July 2013 - September 2016
BLUE KOI: SUSHI & WRAPS
2013 - 2017
Manager responsible for developing & executing marketing plan & driving all marketing products & campaigns for the new fast-casual sushi restaurant.
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Coordinated simultaneous marketing campaigns - focusing on brand identity, brand recognition, market penetration
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Developed & implemented marketing plan & branding strategy
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Worked closely with operations teams & vendors to ensure that products meet market needs & strengthen brand identity
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Designed captivating visual branding elements for print & digital marketing collateral: logo, signage, website, menu cards
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Managed interactive marketing initiatives across strategically selected platforms
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Managed customer review sites: Yelp, Google My Business, Facebook
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BARLEYCORN'S
Interactive Marketing Manager
2013 - 2016
Social media ninja & digital quarterback responsible for social strategy, planning, & execution for local restaurant. Lead turnaround
of underperforming media channel by shifting focus from promo push to interaction & engagement.
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Launched full program redesign & page enhancement in less than 30 days across multiple platforms
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Increased intractive reach by over 20% & engagement by over 50%
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Assisted with evaluation of lead marketing agency
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Developed online solution for recruiting & employment application process
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Menu copywriting & editing
THE COUNTER RHYTHM GROUP
Development & Operations
2013 - 2014
Wearer-of-many-hats responsible for assisting in the evolution of start-up music technology brand (Musicians' Deks Reference), as well as new brands & products under The Counter Rhythm Group.
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Event planning - tradeshow & conference branding, experience, & onsite execution: Canadian Music Week, CMJ Music Marathon, Launch Music Conference, MidPoint Music Festival
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Assisted in writing & lead editor on articles featured in national publications: Billboard magazine, Examiner magazine
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Managed partner relationships & executive calendars, travel, consultation appointments
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Developed interactive marketing startegy across multiple platforms
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Collaborated on & maintained presentations for investor relations
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Execution of promotional campaigns for TCRG clients: Bunbury Music Festival, Buckle Up Music Festival, Jeremy Pinnell record release, & more
LESAINT LOGISTICS
October 2005 - 2013
Client Development Director
2010 - 2013
Account manager responsible for organic growth, retention, and & management of existing tier I accounts ($1MM+ annual revenue) as well as field sales of new accounts.
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Developed marketing & account strategies for each customer by segments, resulting in 100% retention & 200% growth
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Prospected & developed new business contacts & opportunities for existing markets - average $500,000 annual
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Prospected, selected, & negotiated contracts with 4 industry partners to expand new markets valued at $3MM annual
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Negotiated industry standard contracts & collaborated with cross-functional teams to compose RFIs & RFPs.
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Assisted in management of sales & marketing teams by training new team members and reviewing/analyzing campaigns & proposals
Dedicated Account Manager at DuBois Chemical
2009 - 2010
On-site contractor responsible for supply chain management of North American chemical manufacturer.
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Managed 4 external warehouse providers across US & Canada & a transportation spend of over $2MM annual
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Negotiated with national transportation providers - reducing cross border & cross country freight by over 30%
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Planned & presented distribution strategy & cost analysis projects for recommendation to executive team
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Responsible for finance accrual & financial reporting to executive team on a monthly basis - reduced accrual by 20%
Regional Sales Representative
2007 - 2009
MidWest sales rep responsible for securing long term contracts for logistics & transportation divisions.
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Pioneered new market segment & branding - LeSaint Delivery Services
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Prospected & developed key relationships for business development - average $1MM new business annual
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Organized & represented company at trade shows & networking events: LogiChem, InterBike, TMSA, NASSTRAC
Transportation Planner at Cognis Corporation
2007 - 2009
On-site contractor responsible for transportation management of packaged & bulk freight across North American production facilities & warehouses.
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Executed daily freight optimization process for North American facilities for an average $15,000 savings annual
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Developed & sold new market/service of port drayage
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Wrote, edited & updated documented distribution procedures for successful ISO certification on annual basis
CRABTREE & EVELYN
2004 - 2005
Sales Supervisor
May 2004 - October 2005
Full time sales supervisor responsible for day-to-day operations of store, sales, and management of team.
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Trained new associates on product knowledge & sales strategy
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Responsible for submitting payroll to HQ on weekly basis
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Scheduled full and part-time employees
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Responsible for Vera Bradley product line forecasting & purchasing
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Key holder - responsible for opening, closing, & bank deposit procedures
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Interim store manager during manager's maternity leave
CLEAR CHANNEL - RIVERBEND MUSIC CENTER
2004 - 2005
VIP Marketing & Sales
May 2004 - September 2004
Part time intern responsible for management of corporate & VIP memberships, relevant communications, & promotions.
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Designed, planned, & executed promotional events for members - ensuring member interaction & satisfaction
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Organized & maintained membership account information, staff scheduling, event timelines
FORT MITCHELL COUNTRY CLUB
2001 & 2002
Head Swim Coach & Lessons Instructor
Summer 2001 & Summer 2002
Coach responsible for team management, event management, and swimmer devlopment for a team of 40 swimmers between the ages of 5-18 years old.
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Organized & planned weekly swim meet details including race assignment
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Led & taught stroke clinics, weekly private lessons, & daily team stroke-work
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Wrote daily workout for all age groups - coached by myself or assistant coach
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Created & led spirit events for team building
INSIGNIA DESIGN
2001
Production & Design Intern
February 2001 - August 2001
Part-time intern responsible for production & assisting the creative & management team.
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Printed & organized mock ups & samples for client meetings
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Obtained advertising quotes for newspaper & yellow pages
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Assisted in project review meetings
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Data entry