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"Her branding and message were on point" - Eric Holcomb, Lt. Governor Indiana

Work​

experience​
 

Skilled at delivering profitable methods to drive sales, grow customer bases, and build a solid corporate brand.  Broad-based background in Sales and Marketing, experienced in highly competitive and rapidly changing markets. Analytical thinker with a gift for creative problem solving and a passion for communication. Driven by emerging technologies, results, and innovation. 

BAYER BECKER
September 2016 - present

Associate Leadership Team

Director of Marketing & Strategic Implementation

2016 - present

 

As Marketing Manager, Janet is responsible for all things marketing and business development at Bayer Becker and is always working to champion the brand, be a voice for our clients, and provide industry insight.

  • Responsible for overall marketing & brand strategy

  • Implemented & managed CRM solution (Deltek Vantagepoint)

  • Created processes and resources to build a culture of business development

  • Recruitment marketing and employee engagement

  • Copywriting, layout design, and finishing for formal business development proposals

  • Recruited, trained, and managed a new marketing co-op every four months

  • Designed all printed & digital collateral

  • Cultivated a relationship-centric marketing plan

  • Conducted market research through extensive interviews with clients & industry influencers

 

FRANNET MIDAMERICA & PROSPERITAS ADVISORS LLC
October 2014 - September 2016

Marketing & Client Services Coordinator

2014 - 2016

 

Refining and managing the strategy and execution for every aspect of the customer lifecycle and communication.

  • Cultivated a value-driven and customer-centric marketing plan & branding strategy

  • Restructured & unified digital branding - interactive, website, SEO

  • Architected, designed, & built websites for both brands

  • Edited, wrote, planned prospect & client communication for consistent messaging & branding

  • Managed performance metrics, sales strategy, systems training, & client communication strategy & execution for team of 5 associates

  • Responsible for orientation & training of team members

  • Scheduled client consultations, fielded all inbound client phone calls, emails, and general inquiries

 

FREELANCE MARKETER
July 2013 - September 2016

BLUE KOI: SUSHI & WRAPS

2013 - 2017

 

Manager responsible for developing & executing marketing plan & driving all marketing products & campaigns for the new fast-casual sushi restaurant.

  • Coordinated simultaneous marketing campaigns - focusing on brand identity, brand recognition, market penetration

  • Developed & implemented marketing plan & branding strategy

  • Worked closely with operations teams & vendors to ensure that products meet market needs & strengthen brand identity

  • Designed captivating visual branding elements for print & digital marketing collateral: logo, signage, website, menu cards

  • Managed interactive marketing initiatives across strategically selected platforms

  • Managed customer review sites: Yelp, Google My Business, Facebook

​

BARLEYCORN'S

Interactive Marketing Manager

2013 - 2016

 

Social media ninja & digital quarterback responsible for social strategy, planning, & execution for local restaurant. Lead turnaround

of underperforming media channel by shifting focus from promo push to interaction & engagement.

  • Launched full program redesign & page enhancement in less than 30 days across multiple platforms

  • Increased intractive reach by over 20% & engagement by over 50%

  • Assisted with evaluation of lead marketing agency

  • Developed online solution for recruiting & employment application process

  • Menu copywriting & editing

 

THE COUNTER RHYTHM GROUP

Development & Operations

2013 - 2014

 

Wearer-of-many-hats responsible for assisting in the evolution of start-up music technology brand (Musicians' Deks Reference), as well as new brands & products under The Counter Rhythm Group.

  • Event planning - tradeshow & conference branding, experience, & onsite execution: Canadian Music Week, CMJ Music Marathon, Launch Music Conference, MidPoint Music Festival

  • Assisted in writing & lead editor on articles featured in national publications: Billboard magazine, Examiner magazine

  • Managed partner relationships & executive calendars, travel, consultation appointments

  • Developed interactive marketing startegy across multiple platforms

  • Collaborated on & maintained presentations for investor relations

  • Execution of promotional campaigns for TCRG clients: Bunbury Music Festival, Buckle Up Music Festival, Jeremy Pinnell record release, & more

 

LESAINT LOGISTICS
October 2005 - 2013

Client Development Director

2010 - 2013

 

Account manager responsible for organic growth, retention, and & management of existing tier I accounts ($1MM+ annual revenue) as well as field sales of new accounts.

  • Developed marketing & account strategies for each customer by segments, resulting in 100% retention & 200% growth

  • Prospected & developed new business contacts & opportunities for existing markets - average $500,000 annual

  • Prospected, selected, & negotiated contracts with 4 industry partners to expand new markets valued at $3MM annual

  • Negotiated industry standard contracts & collaborated with cross-functional teams to compose RFIs & RFPs.

  • Assisted in management of sales & marketing teams by training new team members and reviewing/analyzing campaigns & proposals

 

Dedicated Account Manager at DuBois Chemical

2009 - 2010

 

On-site contractor responsible for supply chain management of North American chemical manufacturer.

  • Managed 4 external warehouse providers across US & Canada & a transportation spend of over $2MM annual

  • Negotiated with national transportation providers - reducing cross border & cross country freight by over 30%

  • Planned & presented distribution strategy & cost analysis projects for recommendation to executive team

  • Responsible for finance accrual & financial reporting to executive team on a monthly basis - reduced accrual by 20%

 

Regional Sales Representative

2007 - 2009

 

MidWest sales rep responsible for securing long term contracts for logistics & transportation divisions.

  • Pioneered new market segment & branding - LeSaint Delivery Services

  • Prospected & developed key relationships for business development - average $1MM new business annual

  • Organized & represented company at trade shows & networking events: LogiChem, InterBike, TMSA, NASSTRAC

 

Transportation Planner at Cognis Corporation

2007 - 2009

 

On-site contractor responsible for transportation management of packaged & bulk freight across North American production facilities & warehouses.

  • Executed daily freight optimization process for North American facilities for an average $15,000 savings annual

  • Developed & sold new market/service of port drayage

  • Wrote, edited & updated documented distribution procedures for successful ISO certification on annual basis

 

CRABTREE & EVELYN
2004 - 2005

Sales Supervisor

May 2004 - October 2005

 

Full time sales supervisor responsible for day-to-day operations of store, sales, and management of team.

  • Trained new associates on product knowledge & sales strategy

  • Responsible for submitting payroll to HQ on weekly basis

  • Scheduled full and part-time employees

  • Responsible for Vera Bradley product line forecasting & purchasing

  • Key holder - responsible for opening, closing, & bank deposit procedures

  • Interim store manager during manager's maternity leave

 

CLEAR CHANNEL - RIVERBEND MUSIC CENTER
2004 - 2005

VIP Marketing & Sales

May 2004 - September 2004

 

Part time intern responsible for management of corporate & VIP memberships, relevant communications, & promotions.

  • Designed, planned, & executed promotional events for members - ensuring member interaction & satisfaction

  • Organized & maintained membership account information, staff scheduling, event timelines

 

FORT MITCHELL COUNTRY CLUB
2001 & 2002

Head Swim Coach & Lessons Instructor

Summer 2001 & Summer 2002

 

Coach responsible for team management, event management, and swimmer devlopment for a team of 40 swimmers between the ages of 5-18 years old.

  • Organized & planned weekly swim meet details including race assignment

  • Led & taught stroke clinics, weekly private lessons, & daily team stroke-work

  • Wrote daily workout for all age groups - coached by myself or assistant coach

  • Created & led spirit events for team building

INSIGNIA DESIGN
2001

Production & Design Intern

February 2001 - August 2001

 

Part-time intern responsible for production & assisting the creative & management team.

  • Printed & organized mock ups & samples for client meetings

  • Obtained advertising quotes for newspaper & yellow pages

  • Assisted in project review meetings

  • Data entry

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